We’ve been working with Benefit cosmetics since 2010, creating real bangers, including the industry defining Brow Line, and some of the worlds best selling mascaras - Rollerlash, Bad Gal Bang, and They’re Real Magnet.

Brow Line

Benefit’s Brow Line led the charge on an industry wide focus on brows, resulting in a 50% market share of the category. We led the industrial design of 13 products, all launched at the same time.

The project was a major factor in driving Benefit’s dominance in the category. In fact, the top five most popular brow products belong to Benefit.

RollerLash

For three years, Roller Lash Mascara was the best selling prestige mascara in the US, massively outperforming Benefit’s sales expectations and creating a worldwide cult following. 

Inspired by the attributes of the formula, the design is a nod to the iconic hot roller and beauty shop charm. A rubber lattice wraps over the cap, asking to be touched and rolled in your fingers. 

Bad Gal Bang

Following the cult favorite ‘Bad Gal’ mascara was a lot to live up to. The Bad Gal BANG design shows off the bold and powerful voluming formula contained inside.

The launch exceeded the sales target and pushed Benefit to be one of the top two prestige mascara brands in the world.

And the list goes on….

Since 2010, we’ve collaborated with Benefit on over 40 products, many of them quickly becoming cult favorites.

  • They're Real Magnet

    A lengthening & lifting mascara with magnetically enriched formula that works with the magnetic core of the wand.

  • They're Real Magnet

    The magnetic core in the brush attracts the formula, pulling lashes up and out to extreme lengths during application.

  • Hoola Zero Tanlines

    The grass skirt cap floats above the ground on a pedestal, a result of integrating the bronze handled sponge applicator into the design.

  • Hoola Zero Tanlines

  • Hoola Dew

    A soft matte liquid version of Benefit’s best selling bronzer, packaged in a cheeky tiki themed bamboo bottle.

  • California Kissin Color Balm

    A richly pigmented, moisturizing lip balm. You can see the formula color through the clear cap.

  • California Kissin Color Balm

  • Air Patrol

    A BB cream that helps guard your delicate eyelids against sun, smoke and pollutants

  • Just Confess

    A pink chromed glass bottle holds a light and sweet scented body spray.

  • Benetint Special Edition

    A celebration of Benefit’s first product. An iconic rose-tinted lip and cheek stain.

  • Majorette

    A cream blush with a clever, one piece clamshell package that snaps shut with the help of a magnet.

  • Core Color Line

    An art deco homage to benefit’s home town of San Francisco

  • Core Color Cream Eyeshadow

    By flipping the product upside down (the plastic cap on the bottom, the glass jar on top), we present the beautiful molded glass and color of the product inside. Simple yet completely novel, the design makes an impact at retail and at home.

  • Tints Tints Tints

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